Have you ever Googled your name to find vitals.com or healthgrades.com as the main link to your professional face online?
What hurts even more is when you have a one out of four star rating by an anonymous person.
Today, you will learn three places to get started in social media.
www.linkedin.com Go to LinkedIn and create a profile. This is free. Put up a professional picture online and parts of your CV. Remember, this is the internet and everything your put up in now public. So, no social security or DEA numbers.
www.twitter.com Create a twitter account with your real name and another professional picture. Do some searching on twitter. Find other MDs, RNs, Med students, PharmDs, etc to follow. Tweet useful links, thoughts, comments, & questions. Again, remember this is on the World Wide Web so imagine everything you put up will be published in the NYTimes Sunday Edition.
www.blogspot.com or www.wordpress.com Create a blog. A blog is shortened for weblog. It’s an online journal, but not everyone wants to hear about what you had for dinner or who you have a crush on. Write short articles on health related topics. Nothing that violates HIPPA or patient confidentiality. Use lots of pictures.
Be fairly diligent in the above activities, maybe 1-2 posts/tweets per week. Wait 6 months and do a google search with your name. You will see a difference!